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and Erdem design Pudsey bears for Children in Need
Pudsey is one of the most beloved bears in the UK after Winnie the Poo, but many will struggle to recognise him in his trendy new guises.
The yellow teddy with an eye patch who is the mascot of the Children in Need telethon has been given a makeover by some of the biggest names in fashion.
Erdem, Mulberry, Louis Vuitton and Giles Deacon, are just a few of the coveted designers who created a new identity for Pudsey, and the designs range from leather, through florals and checks to ontrend metallic material.
Fashion conscious: Pudsey bears designed by, from left Jonathan Saunders, PPQ, Mulberry, Giles Deacon, Kate Hillier, Liberty, Henry Holland, Patrick Grant and Erdem
Paws for thought: Mulberry (left), Liberty (centre) and Jonathan Saunders' designs are all being auctioned on eBay. They have a reserve price of 200 but are expected to fetch much more
Katie Hillier said: 'I absolutely love children,[url=http://www.sport.fr/business/louisvuitton.html]louis vuitton paris[/url], almost all of the influences for my own label Hillier come from either children's books, childhood memories of mine or from a playful childlike point of view.
'When I started to think about the design of Pudsey, I wanted to make sure that children would understand it and would be drawn to it.'
Erdem added: 'It is a cause I believe in and it was fun to work with Pudsey. He was very pleasant!'
Henry Holland agreed saying: 'Pudsey was great to work with and not as much of a diva as I had thought!'
WHY DIDN'T THEY design lots of pudseys from recycled/reused materials. Think floral gingham curtains, cath kidstonesque in a nature. Something that was cheerful to look at and pleasing to the eye. Made them and sold them off to joe bloggs. Its terrible someone was paid money to get this idea off the ground. Did anyone think to survey the demographic of people who buy into these designers and luxury brands by comparison to those whom actually donate to charities. And really Henry Holland's offering is just pitiful.